Regarding food content creation, a new name is rising to the forefront: Nzila Miyoba.
With a captivating blend of cooking and fashion content, Miyoba has rapidly become a social media sensation, pulling focus away from established cooks like Nara Smith.
Based in Germany, this vibrant content creator has garnered a staggering following, boasting over a million fans on TikTok and more than 400,000 devoted followers on Instagram.
It wasn’t until recently that many South Africans, myself included, caught on to the magic of her culinary creations.
Miyoba’s charm and creativity have resulted in cooking videos that frequently draw in thousands and at times millions of views.
@nzilamiyoba Let’s make oros 🇿🇦#cookingvideo #cookingideas #cooking #recipe #simplerecipe #food ♬ Time Flies - Reinúr Selson & himood
Her soft-spoken demeanour combined with youthful energy makes her the perfect guide through the intricate world of home cooking.
What's particularly engaging about her approach is the narrative she weaves around each recipe, providing viewers with a rich historical context that adds depth to her culinary artistry.
Among her array of impressive creations, one standout recipe is her homemade Savanna cider. When Miyoba found herself craving the popular South African drink but discovered it was unavailable, she took matters into her own hands.
Her inventive effort to create a version of Savanna using apples and lemons showcased her resourcefulness and creativity.
Comments flooded in from fellow South Africans reminiscing about lockdown days filled with cravings for familiar tastes, expressing their delight at discovering a recipe that could fill that void.
Another nostalgic twist came in the form of “jelly tots”.
Describing her motivation, she stated: “When a craving like this strikes, there’s only one thing to do – take matters into my own hands and make them from scratch.”
Her infectious enthusiasm likely resonated with many viewers, who could relate to the frustrations of not finding their favourite treats nearby.
Fans were equally delighted when Miyoba announced she’d be making her own version of Ferrero Rocher chocolates.
“I usually take matters into my own hands,” she declared, as she transformed the beloved candy into a homemade delicacy.
Similarly, her adventure with crafting Pringles at home struck a chord with viewers craving the crispy snack, prompting questions in the comments about her unique sourcing of ingredients.
@nzilamiyoba Let’s make Pringles #simplerecipe #fromscratch #recipe #quickrecipes #easyrecipe #homecooking #cooking #homemade #cookingvideo ♬ original sound - Nzila miyoba
Of course, with an influx of followers comes an array of opinions. Some took to the comments with light-hearted jokes - such as inquiries about the unusual scarcity of products in her area or playful speculation about her pregnancy due to her frequent cravings.
Yet amidst the banter, there were voices underscoring the importance of valuing talent and patience in the culinary arts, celebrating her ability to craft delicious food from scratch for her audience.
While Miyoba might have started as just another content creator, she is now carving out an influential niche for herself, uniting food lovers under her delightful recipes.
As she continues to build her following, one thing is clear: South Africa has found a new culinary star illuminating screens and tastebuds alike, one delicious recipe at a time.